Bolaji Okusaga is a strategy and brand enthusiast with wide experience in the Mass-Media, Marketing, Public Relations and Banking.
He currently runs one of Nigeria's large Public Relations Consultancy (The Quadrant Company) with multi-national clients such as Philip Morris, British Airways, Microsoft Mobile, Coca-Cola, Etisalat Nigeria, Standard Chartered Nigeria, GSK Nigeria, Google, SAP, Intel, CNN and a host of local corporations in Nigeria. As the Managing Director of the Company, his job is to deliver the right perception for these clients using a combination of brand communication, reputation management, media relations, corporate lobby and government relations.
Working with his team at The Quadrant Company, they won the Award of the African PR Consultancy of the year, the most prestigious international award in Public Relations by the Holmes Report / Sabre Awards. Since differentiation is key to the market success of any business, Bolaji stresses the need for the alignment of the workplace with the challenges of the marketplace. As Head of Communications, Marina International Bank Limited in Lagos, Nigeria, he pioneered the change of the Brand’s visual manifestation. At the advent of the banking industry consolidation, he was on the Integration committee of the Access Bank Merger Group. In this regard, he worked with Consultants on Culture and Business Process re-engineering. Following the conclusion of the merger, he emerged as Head, Investor Relations of the successor institution.
When he is not working, Bolaji has a passion for writing; he blogs on Strategy, Public Affairs, and Corporate Governance.
Bolaji Okusaga, MD of Quadrant Company will be speaking at TEDxIkeja 2017.